Music Blog Post

MUSIC BLOG POST

 As my group and I took on this music marketing project,we really dove into the alternative genre and how to create a presentation that intrigues listeners of alternative, as well as to those that don't. Trends of alternative music rely heavily on creating new and unique ways of marketing their music to their also unique fan base. 

We decided the brand of our band would be developed by the initial theme of our music video, as well as our costume choice, set location, and makeup. To market our ideas, we used heavy influence of social media as one strategy.   

Learning about producing films really opened my eyes to how much beyond the visuals go into each element. The music video was challenging because we had to make use of what we had and considering we didn't have all the equipment that artists use to create what they distribute. 

We knew that we had a very specific audience to target, which  is why we chose to make our band  modern day version of the greasers from the 1950's. Its creative and uncommon amongst bands now days. Since we knew the alternative listeners want the quirky, unique productions that differ strongly from pop culture or rap for instance.